Friday, April 11, 2014
191. SANTOS FROM LEVY & BLUM, INC.
One of the leading companies in Manila engaged in the import-export business during the 1920s thru the Commonwealth years, was Levy & Blum, Inc. The founders of Levy & Blum were Jewish entrepreneurs who fled the Franco-Prussian War to settle in the Philippines. The company's headquarters was located in 345 Echague, Quiapo, Manila. The thriving business regularly issued catalogs featuring items of interest to Filipinos. This ca. 1930s catalog features an aseemblage of imported sacred statues, of different sizes, materials and prices to appeal to a diverse market.
The statues of saints ("Estatua de Santos) were made of imitation ivory (imitacion marfil) and were described as having a beautiful appearance (bonita apariencia) with well-finished details (detalle bien acabado).
Ideal for home chapels, these images ranged in sizes from 60 cm. ( at Php 6.00) to as small as 12 cm. ( at a more affordable 80 centavos). They represented saintly figures as Sta. Teresita del Nino Jesus, Virgen de Lourdes, Milagrosa, Sagrada Familia, San Jose, Sagrado Corazon, Sto. Nino, Virgen del Carmen, Angel de la Guardia, San Antonio, Virgen Antipolo, Cristo Rey, San Cristobal, San Juan, San Ignacio, San Francisco and Inmaculada Concepcion.
Related sacred items were also sold, including lockets and rosaries, with embossed figures of saints, at Php 1.10 per piece.